Managing Your Business Reputation

Managing Your Business Reputation

business reputation

Your reputation matters in business. It matters a lot.  To find out how you are regarded, ask the following questions of your colleagues, customers, or boss:

  1. What can you count on me for?
  2. What can’t you count on me for?
  3. What are my strengths? What am I good at?
  4. What advice do you have for me?

As you listen, be encouraging and mindful.  Don’t get defensive. Don’t offer excuses or justify the feedback you receive. Just say, “Thank you.” To receive more information about your business reputation, you can ask, “What else?” and, “Is there anything else you can share?”

Once you’ve heard the answers, come up with 2-3 actions to minimize the negative and build on the positive. Implement your action plan and make sure to check-in periodically with those you interviewed to see if your actions are making a positive difference in your business reputation.

Dr. Susanne Gaddis
The Communications Doctor

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